Equalitylogue Interactive

% who think most advertising does not reflect the world around them

% who think advertising too often shows men and women in traditional roles

% who believe advertising influences how girls see themselves

% who think advertising influences how men and boys see themselves

% who believe advertising influences how women see themselves

% who think advertising often sets unrealistic expectations and puts pressure on men

% who think advertising often sets unrealistic expectations and puts pressure on girls

% who think advertising is presenting a more realistic portrayal of people in the last few years

% who think advertising often sets unrealistic expectations and puts pressure on boys

% who believe there are fewer ads with traditional roles for men and women lately

% who feel more positive toward companies that demonstrate in their advertising that men & women have the same capabilities & roles

% who think advertisers need to do more to eliminate traditional or old-fashioned roles of men and women in their ads

% who think advertising often sets unrealistic expectations and puts pressure on women

% who buy from brands that show people from a wide range of backgrounds in their advertising

% who actively seek out products from companies that promote gender equality in their advertising

% who think advertising is presenting more people from a wide range of backgrounds in the last few years

% who take notice when men or women are shown in traditional or old-fashioned roles in advertising

% who believe that showing men & women in traditional or old-fashioned roles in advertising influences how young people view the roles of men & women in their society

% who like when ads include a positive message about making the world better

% who have recently seen more positive role models in ads that inspire them

% who think advertising has a lot of power to shape how people perceive each other

% who don’t see themselves represented in most advertising

% who don’t see their community of friends, family, & acquaintances represented accurately in most advertising

% who think advertising often makes them feel like something is wrong with them

% who often feel ashamed of their body based on what they see in ads

% who think stereotypes in advertising are so common that they don’t even notice them anymore

% who have been inspired by an ad in the past year

% who see many ads that make them feel excluded

% who still see many sexist ads that offend them

% who think in recent years more ads have people that look like people they know

GEM Score

105

GEM Score

105

GEM Score

105

GEM Score

117

GEM Score

106

GEM Score

104

GEM Score

113

GEM Score

111

GEM Score

108

GEM Score

115

GEM Score

106

% who feel that biased ideas or stereotypes of men & women impact the type of work they are assigned

% who feel that biased ideas or stereotypes of men and women impact how their work is valued

% who truly feel not accepted in their work environment

% who feel ignored in their workplace

% who feel their workplace represents the diversity of people in their country

% who think their company has a culture that is inclusive for all people

% who think equality of treatment in the workplace is very important

% who think equality and inclusion in the workplace are often discussed but rarely acted on

% who think focusing on diversity in the workplace encourages organizations to hire candidates that are less qualified

% who think that improving diversity of people in the workplace increases company profitability

% who think that women do not take enough credit for their accomplishments

% who think most senior leadership positions are not suitable for women

% who think women are often ignored in meetings when men are in the room

% who think feminists and feminism disrupt the work environment

% who think that actions to improve workplace equality primarily benefit senior women in business

% who think men are being discriminated against in the workplace

% who think women are being discriminated against in the workplace

% who think women naturally work better with women than with men

% who think men naturally work better with men than with women

% who think men are not doing enough to help women succeed

% who think women are not doing enough to help other women succeed

% who think people are more accepting of women's leadership now than they were in the past

% who think most men in the workplace support gender equality

% who think most men are comfortable mentoring women in the workplace

% who think men do not do their fair share of personal duties such as housework and childcare

% who think their role models are the female leaders in their company

% who think equal opportunity in the workplace should be the most important mission of every company