Equalitylogue Interactive

% who think most advertising does not reflect the world around them

% who think advertising too often shows men and women in traditional roles

% who believe advertising influences how girls see themselves

% who think advertising influences how men and boys see themselves

% who believe advertising influences how women see themselves

% who think advertising often sets unrealistic expectations and puts pressure on men

% who think advertising often sets unrealistic expectations and puts pressure on girls

% who think advertising is presenting a more realistic portrayal of people in the last few years

% who think advertising often sets unrealistic expectations and puts pressure on boys

% who believe there are fewer ads with traditional roles for men and women lately

% who feel more positive toward companies that demonstrate in their advertising that men & women have the same capabilities & roles

% who think advertisers need to do more to eliminate traditional or old-fashioned roles of men and women in their ads

% who think advertising often sets unrealistic expectations and puts pressure on women

% who buy from brands that show people from a wide range of backgrounds in their advertising

% who actively seek out products from companies that promote gender equality in their advertising

% who think advertising is presenting more people from a wide range of backgrounds in the last few years

% who take notice when men or women are shown in traditional or old-fashioned roles in advertising

% who believe that showing men & women in traditional or old-fashioned roles in advertising influences how young people view the roles of men & women in their society

% who like when ads include a positive message about making the world better

% who have recently seen more positive role models in ads that inspire them

% who think advertising has a lot of power to shape how people perceive each other

% who don’t see themselves represented in most advertising

% who don’t see their community of friends, family, & acquaintances represented accurately in most advertising

% who think advertising often makes them feel like something is wrong with them

% who often feel ashamed of their body based on what they see in ads

% who think stereotypes in advertising are so common that they don’t even notice them anymore

% who have been inspired by an ad in the past year

% who see many ads that make them feel excluded

% who still see many sexist ads that offend them

% who think in recent years more ads have people that look like people they know

GEM Score

105

GEM Score

105

GEM Score

105

GEM Score

117

GEM Score

106

GEM Score

104

GEM Score

113

GEM Score

111

GEM Score

108

GEM Score

115

GEM Score

106